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Women at auto shows

Mike Joyce | January 13, 2006

It is long and historic, pre-programmed into all males. Fast cars and women. Everyone knows this, car marketeers included. To help encourage sales, car makers will hire “product specialists” to tell people about the cars. Indeed, entranced by a woman can make you do silly things, like purchase a $200,000 car – or make the mistake of purchasing the shampoo treatment on your seats at a gas station on a cross country trip.

Nonetheless I would of loved to be at the ferrari booth pictured, go up to the model and ask her “how much”. hahah, i wonder how many times she heard that. In any event, it’s no secret, sex sells….

for a lot.

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Automotive
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