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Today Toyota revealed the 2010 Prius, amist lots of glits and glamor at the the yearly rust-belt motor show in Detroit which goes on this week. 

The automotive press are teeming over the wonder of modern engineering that they are calling the Prius.  It now gets 50mpg on the combined cycle, is bigger, looks fresh – and will be available to consumers in the spring. What else could a consumer want other than a $25-$30 thousand dollar Toyota Echo?

The problem here is that the Prius is a gimmick, it was not really invented to be anything other than a fashion statement. I imagine that some Prius drivers, on their way to the dealership were considering either the eco-friendly Prius or getting a tattoo on their forehead: “I <3 Polar Bears!”.

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